Menopause Marketing is the New Greenwashing

Menopause Marketing Is Exploding... but Is It Helping Women or Exploiting Them?

Menopause wellness products are everywhere... but are they helping or exploiting women? Learn how to spot menowashing and what actually supports perimenopause and menopause symptoms.

The Menopause Industry Boom

Walk into any supplement aisle and you’ll see it: rows of soft toned jars with botanical fonts promising hormonal balance, better sleep, brighter skin, even the return of the old you.

You pause. You pick one up. Maybe you even read the label. You’re tired. Your doctor was no help. And someone you follow online said it changed her life.

It doesn’t mean you’re naïve. It means you’re human.

But here’s the uncomfortable truth: this isn’t menopause support. It’s a business strategy. And you’re not the audience. You’re the opportunity.

How Big Is the Menopause Market?

Until recently menopause wasn’t often discussed outside specialist clinics. Now it’s a global wellness headline. In just the past two years shelves and feeds have been flooded with menopause supplements, hormone balancing teas, perimenopause symptom gummies, cooling skincare, and menopause friendly underwear.

• The global menopause industry was valued at $17.8 billion in 2024 and is projected to reach nearly $24.4 billion by 2030.

• Within that, dietary supplements alone are expected to grow toward $1.4 billion by 2033.

• Women drive 70 to 80 percent of household purchasing decisions, making us the most powerful consumer group in the world.
  

We’re being deliberately targeted. But this isn’t the kind of attention women in perimenopause or menopause actually need.

What Is Menowashing?

Menowashing happens when brands put a menopause label on generic products without evidence, regulation, or clinical backing. It looks like empowerment... but delivers vague promises and inflated price tags.

• Most menopause supplements aren’t FDA regulated for efficacy.

• Hormone balancing is a marketing phrase, not a medical reality.

• Placebo controlled trials show up to 58 percent of participants report symptom relief in placebo groups.

• Clinical research often excludes women of color and those in perimenopause.

Menowashing at its core leverages exhaustion and uncertainty and calls it "care."

Evidence Based Help for Menopause Symptoms

If you want real results, research supports these proven approaches:

• Sleep hygiene to improve hormone regulation and cognition.

• Strength training and regular movement to reduce hot flashes and support bone density.

• Blood sugar balance to help with fatigue, irritability, and appetite swings.

• HRT for menopause hormone replacement therapy when medically appropriate.

• Support for women who can’t use HRT such as breast cancer survivors.

• Symptom tracking and cycle literacy with professional guidance.

None of this is flashy, but it works- and it doesn’t come in a powder or subscription box.

Midlife Isn’t the Problem The Marketing Is

The most harmful part of this wellness wave isn’t the price tag. It’s the narrative.

Menopause isn’t a crisis. It’s a natural life stage. Yet the industry treats it as something to reverse, fix, or hide. It suggests every symptom is a flaw and aging is a disease. If we just bought the right supplement we’d get our old selves back.

But what if we don’t want the old version?What if we’re building something better?

Real Support for Perimenopause and Menopause

You don’t need another label or lifestyle blend. You need solid support, education, and self advocacy. That’s what helps women navigate perimenopause symptoms and thrive through menopause with confidence and clarity.

Leave the overpriced gummies on the shelf.